BRAND DESIGN

Whitepaper Brand Style Guide

I worked on this style guide for copywriters, editors, and designers at First Republic Bank to serve as a quick reference when creating white papers and collateral pieces for First Republic Private Wealth Management. The guidelines helped keep the written and visual communications on track with the brand’s voice, tone, and values. Templates were created following these guidelines so designers could quickly and efficiently populate them with content while maintaining consistency between several design pieces.